Our History

The Extended DISC® System is based on a psychological theory developed in the 1920′s. Carl G. Jung created the foundations for the theory in his book The Psychological Types (Die Psychologische Typen). His ideas were based on defining two behavioral axes; sensation- intuition and thinking - feeling, and the four main behavioral traits that they composed. The work of Jung was further developed by William Moulton-Marston who defined a four dimensional behavioral map.

As a result, the four-quadrant thinking of human behavior was developed. It is still popular and is used in many management, sales and leadership training techniques. A few variations of the theory exist that use, for example, eight or sixteen categories of behavioral styles. The over-simplification of behavior and its classifications have proven to be a weakness in these systems.

The original DISC reference framework was developed at the end of the 1940′s and the beginning of the 1950′s to eliminate these problems. It uses regression analysis to separate the combined four basic behavioral styles from each other and makes them into independent and even interdependent behavioral styles. This also makes it possible to have a framework of millions of human reaction modes that can be transformed by using different techniques, into a smaller, more usable quantity.

The DISC profile has proven to be a very clear way of describing and analyzing an individual’s natural reaction mode to the stimuli in the environment. Recognizing some 160 different behavioral styles, The Extended DISC® System allows an individual to be more flexible and dynamic (adapting) in his or her behavior.

Extended DISC® Theory does not classify people into good or bad. Nor does it limit a person’s possibilities to develop in any other direction or work environment. Extended DISC® Theory describes the person’s natural reaction mode or behavioral style in different situations. It gives the person a better ability to understand one’s own and others’ behavior, to adjust one’s own behavior to better suit the situation, to avoid unnecessary problems in communication and to point one’s life into the direction where he or she better succeeds and enjoys it the most.

Our Company

Extended DISC was founded in 1994 by Jukka Sappinen, an MBA from the Helsinki School of Economics who spent his early professional years consulting clients in the use of psychological tools. A profound understanding of the gap between existing tools and corporate needs enabled Jukka to develop what his clients were looking for: an instrument that combines a range of valuable analyses, forming a simple, unified system that can be used to generate understandable, integrated information on an individual, team, or entire organization.

The early years of the company, 1994-1997, were spent honing the system in Finland with the cooperation of key clients and experts in psychology, statistics, HR, consulting, and IT. In 1997, the company’s first international franchise was set up in the USA, still a major market.

The company has always been a technology leader in the industry. It was the first one to introduce Windows based software system (compared to the old dos systems). Similarly, it was the first to introduce an online solution to enable completion of the questionnaires online in 1999.

One of the top three companies in the field today, Extended DISC International has spread to over 50 countries, with an annual growth rate of 20-50%. The Extended DISC® System has been translated into 55 languages and was used by over a million people in 2009.

As CEO Jukka Sappinen states: “We recognize that the most satisfied people work at the best companies. Our goal is to provide our clients with the information they need to keep their best and brightest motivated and make the most of their strengths, which helps to ensure a better future for all.”

Our Philosophy

When Extended DISC was founded in 1994, Jukka Sappinen recognized that most prevalent instruments had taken a route to oversimplify behaviour and hence were not able to communicate a relevant action plan to the individual, team or organisation.

“We recognize that the most satisfied people work at the best companies. Our goal is to provide our clients with the information they need to keep their best and brightest motivated and make the most of their strengths, which helps to ensure a better future for all.”

The Extended DISC® System can be compared to a road map. If we do not know where we are, it is obviously very difficult to reach our destination. However, simply knowing our current location is of not much use if we do not have any idea in which direction to proceed. Maps provide us with a frame of reference to make intelligent decisions as to where we need to go as do the Extended DISC range of Assessments.

Extended DISC® provides us a framework to help us to make the necessary adjustments at the individual, team and organizational levels to achieve our objectives. The framework is easy to learn, use, and it enhances performance.

We have identified a strong suite of products for the Indian Market which we believe will serve the current and term needs of a population which is gradually and surely becoming more aware of its own developmental needs, and it willing to align it with their professional, personal and social roles and goals.

The Extended DISC® Assessment System includes the following tools :

  • Extended DISC® Personal Analysis , Standard, Sales, Leadership, Manager, Team Member, Customer Service, Administrative, IT, Entrepreneurial, Project, Training and more
  • Extended DISC® Work Pair Analysis
  • Extended DISC® Team Analysis
  • Extended DISC® Role based Assessment & Recruitment Solutions
  • Extended DISC® Student Assessments & Career Guidance Inventory
  • Extended DISC® Organisational Thermometer
  • Extended DISC® Coach / Coachee Reports
  • Extended DISC® Reasoning Analysis
  • Extended DISC® Open 360 & Survey Platforms
  • Extended DISC® Job Analysis
  • Extended DISC® Reasoning Analysis

The solutions present information on :

  • organizational level
  • divisional level
  • team level
  • individual level

We help you to use it independently or together with our consultants in :

  • organizational development
  • leadership development
  • team development
  • sales/team/management training
  • individual development
  • recruitment / internal transfers
  • and many other applications

To learn more about our products, write to us at info@extendeddisc.in